For most areas of life, there really are very few revolutions in the conventional wisdom. For losing weight, say, it all comes down to: Burn more calories and/or intake fewer of them. Or, for almost all interpersonal relations, a good rule is: Don't be a prick. So what makes the next big self-help bestseller? You can bet your bippy it's the marketing.
This occurred to me last night as I settled up the bill for our meal. If someone had said to me, "Would you like to go to a fondue restaurant?" I would have (and did), reply, "Sounds dandy!"
But I might have reconsidered if someone asked me, "Would you like to sit a table for a very long time and be served a plate of raw meat that you then have to boil yourself?"
There's a little change in the schedule. The always excellent Theo Pauline Nestor and I will be at Third Place Books in Seattle on June 13, not June 14.